The Creating Fame philosophy is all about leveraging your personal brand in your business. BUT whenever you do this a problem arises . . .
If your vision is to build something larger than yourself, if you don’t want to remain a one-man-show . . . is your personal brand going to get in the way? Will it stunt your growth?
Well consider this . . .
Chase Bank, McDonald’s, Abercrombie & Fitch, Chrysler, Colgate, Dow Jones, Fischer Price, Forbes, Walgreens, Neiman Marcus, Ralph Lauren, Gillette, Ferrari, Reuters, Tiffany and thousands of other “brand” names are actually people’s names!
(And yes, I bet it’s probably funny for Ralph Lauren to walk into a store or restaurant that’s just called “Ralph Lauren”. I can’t really imagine picking up the phone and saying “reservation for two at Laura Roeder please!”)
Those names have become brand names to us, but they’re all just people no different from you or me.
So we have ample proof that prominently featuring you in your company does not stunt it’s growth.
Here’s what does . . .
Not being WILLING to grow. Holding too tight to everything yourself. Marketing one-on-one instead of using the internet to leverage and scale YOU.
It CAN be done!
Chase Bank has done it and I’ve done it too – I have a team of people that run the day-to-day operations of my business. I get to do the fun stuff while still leveraging ME – which I love to do!
So now you have the proof – don’t let this excuse get in the way of building your business vision. 
Enroll now for Creating Fame!
The post Can personality-based businesses scale? (Chase bank thinks so.) appeared first on Creating Fame.
